Sylvain Saurel’s Newsletter

Sylvain Saurel’s Newsletter

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Sylvain Saurel’s Newsletter
Sylvain Saurel’s Newsletter
What if the long-awaited Apple Car never saw the light of day?

What if the long-awaited Apple Car never saw the light of day?

Tech companies like Apple would be better off becoming suppliers to incumbent manufacturers.

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Sylvain Saurel
Feb 18, 2022
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Sylvain Saurel’s Newsletter
Sylvain Saurel’s Newsletter
What if the long-awaited Apple Car never saw the light of day?
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Tech behind the wheel? It's the big story of the automotive industry. For the past decade, announcements have been multiplying from technology giants, who want to get into the car business and compete with carmakers. The latest is from Sony, which unveiled at CES in Las Vegas in January 2022 a prototype of a luxurious seven-seat SUV, called “Vision-S02”.

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