This Strategy Allowed Apple To Sell 400M iPods and Become One of the Biggest Companies in the World

Making things simpler has become the core philosophy of Apple under the second era of Steve Jobs.

It is October 23, 2021. Steve Jobs comes back on stage for a presentation of which he has the secret. He announces the launch of a device that will revolutionize the world of portable music players, but much more. Indeed, the iPod changed the way we listen to music and allowed Apple to have twenty exceptional years until it became the most valued compan…