In Times of Crisis, Good Companies Try to Survive, the Best Ones Innovate More Than Ever.

Amazon, Ford, and Maersk are perfect examples from the past.

Runaway inflation, the war in Ukraine, tensions with China, disrupted supply chains, and a likely recession... There is no shortage of economic challenges for businesses around the world in the months and years ahead.

Faced with these disruptions, companies must be cautious to maximize their efficiency. Focusing solely on cost reduction is often necessar…