Everything You Need to Know About the Framing Effect (and How Not to Get Trapped by This Cognitive Bias)

Backed by science and the work of Tversky and Kahneman.

Have you ever taken a satisfaction survey? For the last smartphone you bought, for example? If so, you should know that the way the questions were formulated must have influenced your answers and that it probably led you to declare yourself more satisfied than you are. Because the way a problem is formulated will influence our brain in one way or anothe…