Sylvain Saurel’s Newsletter

Sylvain Saurel’s Newsletter

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Sylvain Saurel’s Newsletter
Sylvain Saurel’s Newsletter
Dragon Tactics – The Secrets of Western Companies That Successfully Establish Themselves in China.

Dragon Tactics – The Secrets of Western Companies That Successfully Establish Themselves in China.

And why Amazon failed to conquer China.

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Sylvain Saurel
Nov 18, 2022
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Sylvain Saurel’s Newsletter
Sylvain Saurel’s Newsletter
Dragon Tactics – The Secrets of Western Companies That Successfully Establish Themselves in China.
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The Dragon Rises - The Bulwark

Several business leaders or multinationals still ask themselves the question. Why did they fail in China when others succeeded? Amazon, for example, left the field in 2019, four years after its arrival, recount Sandrine Zerbib and Aldo Spaanjaars in “Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty.”

The online retail champion's adaptation…

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