Dragon Tactics – The Secrets of Western Companies That Successfully Establish Themselves in China.
And why Amazon failed to conquer China.
Several business leaders or multinationals still ask themselves the question. Why did they fail in China when others succeeded? Amazon, for example, left the field in 2019, four years after its arrival, recount Sandrine Zerbib and Aldo Spaanjaars in “Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty.”
The online retail champion's adaptation…
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