Apple Under Tim Cook’s Reign: No More Wow Effect, Now It’s a Steamroller.

The real challenge in the future may come from the antitrust authorities.

On the tech planet, Apple's keynotes are the closest thing to a raucous rock concert. The audience is hoping for the “one more thing”, the ultimate breakthrough. And in the weeks that follow, fans lay siege to the Apple Store.

Since Steve Jobs' death, however, Apple has struggled to recapture the “wow effect” that the Apple founder created when he introd…