3 Recipes To Sell or Defend an Idea Effectively With a Pitch.

These recipes will allow you to progress more quickly in the mastery of this complex and subtle art.

You probably already know this, but I'm going to take the time to remind you what a pitch is for those of you who haven't yet grasped this concept. A pitch is a presentation of a project or an idea intended to convince an interlocutor. It gets its full name, elevator pitch, from its format: it must be condensed enough to be delivered in the time of an e…